Listing offers can impact on eBay search rank.įor example, using a multi variant, Good Til’ Cancelled listing will aggregate sales history more effectively whilst having a greater chance of recent sales – both of which are key aspects of eBay’s Best Match algorithm. Listing OfferĮvery eBay product listing is created by selecting a format, duration, gallery images/pictures (sizes, number of images), shipping and handling, prices and options (free, local, pick up, click and collect, and domestic and/or international, Guaranteed Delivery), return policy, amongst other customer service options.ĮBay has been working very hard to push professional sellers toward offering a more retail-like experience to buyers, so listing features and offerings that are within this standard may enjoy a bit of a Best Match boost or have a prominent listing filter associated with it. Product information impacts whether a product gets found, picked up in merchandising and product-based experiences on and off eBay. When a listing is attached to the eBay catalogue, more product metadata that has been provided by the manufacturer is made available for indexing. The information eBay collects on a listing includes product information, listing information, seller information, and how customers interact with the listing in the marketplace.Īt its simplest, product information includes the listing title, category, and item specifics. The metadata that wraps a product determines how it is indexed and then, if and how the listing surfaces to a buyer. INDEXING: THE FOUNDATION FOR VISIBILITYĮvery eBay listing must be indexed.

We also outline some of eBay’s seller marketing and merchandising tools that give sellers more capabilities in promoting their own products. Listing and product data requirements should be viewed as levers within eBay’s visibility framework. This article covers visibility fundamentals on eBay. While eBay's search algorithm is the dominant determinant of visibility, there are other ways to get in front of buyers on eBay. Visibility is an essential commodity on the eBay marketplace, as exposure to more buyer eyeballs is critical for sales.

It is easy for a product listing to get lost in the masses, lose cut through and never make any sales. EBay is a gigantic shopping platform with over a billion listings across thousands of categories, and 175 million active buyers who can perform an infinite number of keyword searches.

How to promote my ebay listings