The platform’s user base was composed of more men than women, with around 12 percent of YouTube total users being men aged between 25 and 34 years, and approximately nine percent being women aged 35 and 44 years. In 2022, YouTube counted over 2.56 billion users accessing its video content worldwide. At the end of 2022, the United States and South Korea generated the largest amount of visits to YouTube’s website, with 12 billion visits and 8.25 billion visits, respectively. Overall, mobile traffic to accounted for 90 percent of the total.

In November 2022, the YouTube website received approximately 72 billion visits from global users on mobile, while only eight billion users accessed the website from desktop devices. dollars in revenues in June 2022 in the United States alone. As of November 2022, YouTube saw approximately 75 billion visits to its website worldwide, while the app generated almost 40 million U.S. Featuring a wide variety of corporate and user-generated content that ranges from music and gaming videos to DIYs and educational clips, the video giant is now a leading online destination for millions of users from around the world.

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